Sephora lives by its philosophy to fully value beauty, driven by the demands of bold, excellence, energy, and freedom. It represents a contemporary concept that heightens the desire to live and dream about beauty every day, bringing an anthology of the world’s best brands to your fingertips. Known for discovering creative brands, highlighting trends, shaping aesthetic codes and administering tailor-made advice, Sephora is an experience that hits the target every time. It offers total freedom to walk-in, feel, dream, experiment and leave without feeling obliged to make a purchase. With its original products, avant-garde beauty services and innovative communication, Sephora celebrates audacity and truly breaks the mold when it comes to beauty retailing.