The moment the founder teased his nephew with the nickname, ‘naughtyboy’, was the moment that inspired ‘Rotiboy’, or ‘Bread Boy’ – a great shop name in multiracial Malaysia. Opening in April 1998, in Bukit Mertajam, Penang, this fresh-buns-daily bakery soon became a household name, and spread to Kuala Lumpur in 2001 to great success. One bun played a huge part in making Rotiboy the most popular local bakery, and that is the ‘Rotiboybun’ – a signature Mexican coffee bun that’s crispy on the outside, moist and sweet on the inside. This ‘bun-delicious’ heavenly treat has inspired many bakeries to follow suit. They all try to come close, but Rotiboy is still the bun to rule them all!