Attitude and a fashion forward design is what sets Pepe Jeans London apart from other brands today. It's more than a brand it's a lifestyle. Cool, rock and roll, stylish, trendy but authentic, urban independent and modern are words that define the personality of the Pepe Jeans London man or woman. The scenario of their lives is the city of London (where the brand was born) as the melting pot of the latest rends, music, fashion, deco and arts. Pepe Jeans London is a complete brand with a target market of 18-35 years old as its main audience. Each season there will be a range of approximately 50 different looks for men and women.